Mad Men >> Season 1

It's Labor Day weekend and most of the men are sending their wives away for a few days. Don Draper's wife Betty is dreading the thought, as her father and his new girlfriend, whom she detests, will be staying with them. With the election approaching, the team at Sterling Cooper is gloomy since the Nixon campaign has not been following their advice. Roger Sterling was hoping to spend Friday night with Joan Holloway but having just seen the movie, The Apartment (1960), she is feeling a bit used. She plans a night on the town with her old college friend who has some surprising information for her. Don and Roger invite twin sisters from a casting call to join them for a drink but things go badly for Roger who suffers a serious heart attack. After the incident Don ends up spending the night with Rachel Menken where reveals a lot of his inner self.

When Don invites Roger home for dinner, too much alcohol fuels repercussions between Don and Betty and between Don and Roger. Joan puts Roger off for the weekend, spending time with her roommate Carol instead. Pete exchanges a wedding gift for a rifle, and then shares a hunting fantasy with Peggy. Bertram Cooper arranges for the Nixon campaign to meet with him, Roger, Don, and Pete.

Pete Campbell returns from his honeymoon with tall tales and a big grin on his face. He does tell Peggy Olson that their fling before his marriage was for one night only. Don Draper runs into an old army buddy who knows him under the name of Dick Whitman. He also takes a tour of Rachel Menken's store but in a private moment, their mutual attraction becomes evident. The Drapers have friends over for their daughter's birthday party, including the divorcée who lives down the street. Don however is obviously unhappy with his lot in life and seems to be carrying a burden that is not apparent.

Don Draper is reluctant to talk about his past, or his childhood, whether with his wife Betty or his boss Roger Sterling. Joan Holloway teaches Peggy Olsen how to wrangle a free lunch out of some of the ad men. Roger Sterling raises the issue of working for the upcoming Nixon presidential campaign and while Don doesn't have much enthusiasm, senior partner Bert Cooper insists that they will go ahead and orders Don to put a team together. The creative team has to come up with an ad campaign for a new deodorant in an aerosol spray can. Betty Draper's doctor recommends that she see a psychiatrist.

In 1960 New York City - the high-powered and glamorous "Golden Age" of advertising - Don Draper, the biggest ad man in the business, struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels.