Writer, director and comedian Nathan Fielder (CBC's "This Hour Has 22 Minutes'') also has a business degree, and he combines that knowledge with his unusual life experiences to help struggling small businesses boost their sales. However, Fielder's marketing campaigns for each business can best be described as unorthodox, to the point where no traditional sales consultant would ever attempt what he does. Nathan attempts to help a Bill Gates impersonator reunite with his long-lost love. Nathan helps a computer repair shop earn public trust; marketing becomes personal for a psychic. Nathan teaches an international exporter how to ship smoke alarms tax-free. Nathan hones his storytelling skills. Nathan teams up with a struggling taxi driver to take down Uber.