101 Ways to Promote Your Web Site -2008

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101 Ways to Promote Your Web Site
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Type.................: Ebook
Part Size............: 17,242,833 bytes




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This comprehensive, hands-on, step-by-step guide is guaranteed to attract more
potential consumers to any given website. With hundreds of proven tips, tools,
and techniques, this freshly updated edition provides the latest Web 2.0 trends
and techniques such as RSS, blogs, podcasting, and mobile marketing.
Entrepreneurs, corporate marketing managers, small business owners, consultants,
webmasters, individuals, new media professionals, and website designers will
find this guidebook invaluable for developing online strategies. A personal
password is also included for accessing the companion website, which provides
up-to-the-minute internet marketing news and expanded information. From
optimizing websites for search engines and incorporating dynamite public
relations strategies to offline promotion and ensuring customer satisfaction,
this handbook and website combined are unbeatable for helpful online promotional
resources.

Table Of Contents

Chapter 1: Planning Your Web Site 1
Chapter 2: Designing Your Site to Be Search Engine Friendly 24
Chapter 3: Web Site Elements That Keep ’Em Coming Back 66
Chapter 4: Permission Marketing 80
Chapter 5: Spreading the Word with Viral Marketing 86
Chapter 6: Great Content 95
Chapter 7: Landing Pages 102
Chapter 8: Search Engine and Directory Submissions 108
Chapter 9: Developing Your Pay-to-Play Strategy 125
Chapter 10: The E-mail Advantage 135
Chapter 11: Utilizing Signature Files to Increase Web Site Traffic 149
Chapter 12: Autoresponders 158
Chapter 13: Consumer-Generated Media 164
Chapter 14: Establishing Your Private Mailing List 172
Chapter 15: Effective Promotion through Direct Mail Lists 197
Chapter 16: Developing a Dynamite Links Strategy 203
Chapter 17: Maximizing Promotion with Meta-Indexes 219
Chapter 18: Winning Awards, Cool Sites, and More 227
Chapter 19: Online Advertising 233
Chapter 20: Maximizing Media Relations 256
Chapter 21: Increasing Traffic Through Online Publications 272
Chapter 22: Really Simple Syndication 287
Chapter 23: Blogs and Wikis 299
Chapter 24: Podcasting and Videocasting 310
Chapter 25: Mobile Marketing 320
Chapter 26: Interactive Mapping 327
Chapter 27: The Power of Partnering 336
Chapter 28: Web Traffic Analysis 340

Product Details

* ISBN: 1931644659
* ISBN-13: 9781931644655
* Format: Paperback, 432pp
* Publisher: Maximum Press (FL)
* Pub. Date: May 2008
* Edition Description: Seventh edition

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