[ DevCourseWeb ] The Instigatory Theory of NGO Communication - Strategic Communication in Civil Society Organizations

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  • LanguageEnglish
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  • Uploaded Byfreecoursewb
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  • Last checkedNov. 20th '20
  • Date uploadedNov. 18th '20
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[ DevCourseWeb.com ] The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations

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English | ISBN: 3658268573 | 2019 | 287 pages | PDF | 6 MB

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

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