Udemy - Complete MBA course - Marketing and business Strategy

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  • TypeTutorials
  • LanguageEnglish
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  • Uploaded BynotmrME
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  • Last checkedJun. 11th '21
  • Date uploadedJun. 08th '21
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Complete MBA course : Marketing and business Strategy
Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.



This course includes:
* 6 hours on-demand video




What you'll learn
* Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
* Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
* Various marketing channels used by companies
* How to do sales and marketing of your product
* Amazon 3 key service business strategy to dominate the retail market.
* Unit economics matrix like Customer acquisition cot and customer life time value.
* Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
* Problem with Aggregators, Platform business and Network effect
* Business strategy used by startups.
* Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
* How product recommendation engine of Netflix and amazon works
* Horizontal and vertical strategy used by Samsung
* Strategy used by market leader, market follower and Challenger


Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies

1. Marketing Overview

What is marketing?

Demand wants and needs & Maslow's hierarchy of needs

How money flows in modern Economy

STP (Segmentation targeting and positioning)

Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

SWOT analysis

2.Marketing insights and analysis

a) Analyzing Consumer

Generation characteristics

The adoption curve for any product or service

How Customer Insights helps in segmenting and targeting

b) Designing SAAS and Sales funnel

Why SAAS is special

Designing a SAAS startup

Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups

what are Marketing Funnel/Sales funnel for a product

c) Business analysis

Product and market segmentation

Communication channels

Marketing funnels

Unit economics

d) Marketing Information System

Types of data

Recommendation engine

What is Marketing Intelligence system

Types of data used in MIS

Data-driven recommendation engine

How does a recommendation engine work?

3.Marketing communication and branding

What is branding and advantages of branding?

Types of branding?

Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

Emotional branding and Brand mantra(Communicate simplify and inspire)

Brand equity (Perception, preference, and behavior)

BAV model and brand resonance model

Brand revitalization

Line extension product extension and category extension

Brand dilution

Service marketing Service marketing triangle

4.Business Strategy (Sales and Expansion)

What is a business strategy Why do we need it

Market structure(leader, challenger, follower, and nickers strategy )

Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)

Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

Amazon killing competition strategy using diversification

Apple ecosystem strategy

Lenskart omnichannel integration

Product life cycle

Expanding the market share pie using the Ansoff matrix

Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)

Zero cost marketing strategy

Files:

Complete MBA course Strategy
  • Downloaded from 1337x.txt (0.0 KB)
    • 06 Marketing and Business Strategy
    • 010 Topic 9 Amazon business model.mp4 (289.1 MB)
    • 001 Business Strategy Overview.mp4 (9.4 MB)
    • 002 Topic 1 Functional Level Strategy.mp4 (8.8 MB)
    • 003 Topic 2 Market Structure.mp4 (14.8 MB)
    • 004 Topic 3 Porter Five Force Model.mp4 (25.7 MB)
    • 005 Topic 4 Market Follower Strategy.mp4 (5.4 MB)
    • 006 Topic 5 Market Challenge Strategy.mp4 (24.5 MB)
    • 007 Topic 6 Samsung horizontal and Vertical Integration.mp4 (9.7 MB)
    • 008 Topic 7 Economy of Scale and Economy of Scope.mp4 (7.2 MB)
    • 009 Topic 8 BCG Matrix of Apple.mp4 (12.4 MB)
    • 011 Topic 10 Amazon Fulfillment Center and Supply chain.mp4 (5.4 MB)
    • 012 Topic 11 Amazon Investment.mp4 (9.0 MB)
    • 013 Topic 12 Apple Customer Experience Strategy.mp4 (14.8 MB)
    • 040 BCG matrix samsung.pdf (81.4 KB)
    01 Introduction
    • 002 MBA Course Outline.mp4 (30.7 MB)
    • 001 Course Intro.mp4 (40.3 MB)
    02 MBA Basics
    • 001 Module Overview.mp4 (6.2 MB)
    • 002 Topic 1 Demands, Wants and Needs.mp4 (20.0 MB)
    • 003 Topic 2 How money flows in the modern economy.mp4 (20.8 MB)
    • 004 Demand wants and needs .pdf (180.9 KB)
    • 004 Topic 3 STP Analysis.mp4 (58.0 MB)
    • 005 Topic 4 4P's and 7P's of Marketing.mp4 (38.8 MB)
    • 006 STP Analysis.pdf (234.1 KB)
    • 006 Topic 5 Service bundling.mp4 (11.1 MB)
    • 007 4p and 7p of marketing.pdf (252.5 KB)
    • 007 Topic 6 SWOT Analysis of Amazon.mp4 (18.3 MB)
    • 009 SWOT Analysis of AMAZON -.pdf (320.4 KB)
    03 Marketing Insights
    • 001 Marketing Insight Module Overview.mp4 (8.9 MB)
    • 002 Topic 1 Generation Characteristic.mp4 (13.9 MB)
    • 003 Topic 2 Technology Adoption Curve.mp4 (15.6 MB)
    • 004 Topic 3 Communication Channels.mp4 (14.4 MB)
    • 005 Topic 4 Product Marketing Strategy.mp4 (17.3 MB)
    • 006 Topic 6 Instagram marketing and unit economic.mp4 (33.6 MB)
    • 013 Marketing communication.pdf (227.1 KB)
    • 015 Instagram Influencer marketing.pdf (163.2 KB)
    04 Branding and Product Development
    • 001 Branding and Product Development Module Overview.mp4 (8.7 MB)
    • 002 Topic 1 Brand mantra Vs Brand Slogan.mp4 (17.0 MB)
    • 003 Topic 2 Brand Attributes.mp4 (17.9 MB)
    • 004 Topic 3 Benefits of Branding.mp4 (13.6 MB)
    • 005 Topic 4 How to Leverage brand image.mp4 (11.3 MB)
    • 006 Topic 5 Keller's brand equity model.mp4 (39.5 MB)
    • 007 Topic 6 Product branding Vs Company branding.mp4 (28.2 MB)
    • 008 Topic 7 Difference between Product extension and Line extension.mp4 (17.4 MB)
    • 009 Chapter 8 How Tesla developed a good brand image using POD.mp4 (25.8 MB)
    05 SAAS Product and Recommendation engine
    • 001 Topic 1 What is SAAS, IAAS,BAAS and PAAS.mp4 (36.5 MB)
    • 002 Topic 2 Why SAAS is so special _.mp4 (12.1 MB)
    • 003 Freemium Business Model _.mp4 (50.8 MB)
    • 004 Topic 3 Building University management SAAS.mp4 (19.9 MB)
    • 005 Topic 4 Unit Economics of SAAS.mp4 (47.0 MB)
    • 006 Topic 5 MIS and Types of data in MIS.mp4 (20.8 MB)
    • 007 Topic 6 How Recommendation Engine works.mp4 (23.3 MB)
    07 Startup Basics
    • 001 Startup Basics Overview.mp4 (17.7 MB)
    • 002 2.Why Government Supports the Startup.mp4 (28.4 MB)
    • 003 3.Difference between Small Business vs Tech Startup.mp4 (32.9 MB)
    • 004 Types of Legal Entity.mp4 (59.7 MB)
    • 005 Types of business model in startup_.mp4 (26.1 MB)
    • 006 How B2B and B2C startups are different _.mp4 (28.5 MB)
    • 007 Masterstroke with Business Model Canvas.mp4 (75.7 MB)
    • 008 Network effects in startup.mp4 (120.7 MB)
    • 009 Startup funding Basics.mp4 (37.9 MB)
    08 Startup Business Model
    • 001 Shopify Subscription business model.mp4 (46.5 MB)
    • 002 Canva Freemium business model.mp4 (50.8 MB)
    • 003 Network effect in platform business.mp4 (120.7 MB)
    • 004 Two sided platform business model.mp4 (86.1 MB)
    • 005 Three sided platform business model.mp4 (43.8 MB)

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