Lynda - Online Marketing Foundations

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  • TypeTutorials
  • LanguageEnglish
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  • Last checkedJun. 23rd '21
  • Date uploadedJun. 19th '21
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Digital Marketing Foundations






Course details
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.


Connecting with customers online
“- Digital marketing is a fundamental part of every business but in today's market, it's unpredictable and evolving fast. It seems every day, there's a new tool, a new tactic and a new trend. So it's no surprise that this makes it hard to know where to start, what actually works, how to spend your time and what you need to be doing to build the framework of a great marketing strategy. But together we'll fix that. Hi, I'm Brad Batesole and I've been advising some of the world's leading brands on marketing strategies for over 15 years. In this course, I'm going to cut through the noise dispel the myths and give you a proven step-by-step approach to developing your digital marketing in a way that will not only grow your business but will also adapt with the times. This includes everything from developing your strategy to selecting the right marketing channels to capturing the key skills that you'll need all along the way. Whether you're looking to start your own home-based business or working for a large corporation, you'll find the skills you need to feel confident to embark on your digital marketing journey right here. So let's go.

Files:

Online Marketing Foundations [3] 2. Exploring Digital Marketing
  • [5] The buyer journey.mp4 (39.8 MB)
  • [1] Definitions and terminology.mp4 (13.9 MB)
  • [2] Components of digital marketing.mp4 (16.2 MB)
  • [3] The digital marketing landscape.mp4 (18.6 MB)
  • [4] The marketing funnel.mp4 (13.3 MB)
[1] Introduction
  • [1] Connecting with customers online.mp4 (23.2 MB)
  • [2] What is online marketing.mp4 (14.3 MB)
[2] 1. Digital Marketing Strategy
  • [1] The importance of defining three strategies.mp4 (14.2 MB)
  • [2] Building a business strategy.mp4 (17.2 MB)
  • [3] Building a brand strategy.mp4 (27.4 MB)
  • [4] Building a marketing strategy.mp4 (15.4 MB)
  • Downloaded from 1337x.html (0.5 KB)
    • [4] 3. Starting with Your Website
    • [1] What makes a website effective.mp4 (35.1 MB)
    • [2] Choosing a domain name.mp4 (28.8 MB)
    • [3] Selecting a designer or developer.mp4 (23.7 MB)
    • [4] Building a site yourself.mp4 (21.4 MB)
    • [5] Making your website convert.mp4 (24.8 MB)
    • [6] Creating engaging web copy.mp4 (21.8 MB)
    • [7] Choosing responsive design.mp4 (14.6 MB)
    [5] 4. Foundations of Analytics
    • [1] Introduction to measuring data.mp4 (16.4 MB)
    • [2] How online analytics work.mp4 (19.4 MB)
    • [3] Tracking your campaigns.mp4 (15.5 MB)
    • [4] Using goal tracking.mp4 (11.8 MB)
    • [5] Looking at a conversion funnel.mp4 (6.2 MB)
    • [6] Defining your KPIs.mp4 (16.2 MB)
    • [7] A look at attribution models.mp4 (16.5 MB)
    [6] 5. Search Engine Optimization
    • [1] How SEO works.mp4 (11.5 MB)
    • [2] Essential optimization techniques.mp4 (20.3 MB)
    • [3] Configuring Google Search Console.mp4 (9.4 MB)
    • [4] Conducting keyword research.mp4 (15.3 MB)
    • [5] Conducting a quick site audit.mp4 (30.4 MB)
    • [6] Crafting a content strategy.mp4 (12.6 MB)
    • [7] Leveraging local SEO.mp4 (9.2 MB)
    • [8] Choosing to hire a professional.mp4 (23.5 MB)
    [7] 6. Search and Display Marketing
    • [1] Introduction to search and display.mp4 (8.9 MB)
    • [2] Signing up for an AdWords account.mp4 (4.2 MB)
    • [3] Understanding the AdWords structure.mp4 (7.9 MB)
    • [4] Launching text search ads.mp4 (14.7 MB)
    • [5] Launching display search ads.mp4 (14.7 MB)
    • [6] Deciding on your budget.mp4 (10.5 MB)
    • [7] A look at reporting.mp4 (21.0 MB)
    • [8] Generating reports.mp4 (8.0 MB)
    [8] 7. Social Media Marketing
    • [1] Building a social media marketing plan.mp4 (25.5 MB)
    • [2] Who's using social media.mp4 (24.6 MB)
    • [3] Marketing with Facebook.mp4 (32.1 MB)
    • [4] Marketing with Twitter.mp4 (21.7 MB)
    • [5] Marketing with LinkedIn.mp4 (14.8 MB)
    • [6] Marketing with Pinterest.mp4 (9.9 MB)
    [9] 8. Video Marketing
    • [1] The impact of video marketing.mp4 (25.0 MB)
    • [2] Getting started with video marketing.mp4 (17.5 MB)
    • [3] Creating compelling content.mp4 (16.3 MB)
    • [4] Promoting videos on YouTube.mp4 (9.6 MB)
    [10] 9. Email Marketing
    • [1] Understanding email marketing.mp4 (20.1 MB)
    • [2] Creating an email marketing plan.mp4 (16.4 MB)
    • [3] Tools to launch successful campaigns.mp4 (8.2 MB)
    • [4] Measuring the success of email.mp4 (5.5 MB)
    [11] 10. Content Marketing
    • [1] What is content marketing.mp4 (14.1 MB)
    • [2] Creating a content planning model.mp4 (16.4 MB)
    [12] 11. Mobile Marketing
    • [1] The mobile marketing landscape.mp4 (13.6 MB)
    • [2] Mobile applications.mp4 (20.1 MB)
    [13] 12. Expanding Your Digital Marketing Skills
    • [1] Running AB marketing tests.mp4 (5.8 MB)
    [14] 13. Influencer Marketing
    • [1] Introduction to influencer marketing.mp4 (19.8 MB)
    • [2] Finding and engaging influencers.mp4 (10.3 MB)
    [15] Conclusion
    • [1] Next steps.mp4 (11.6 MB)
    Course Files
    • Glossary_Online_Marketing_Fundamentals_2018.pdf (54.3 KB)
      • Ex_Files_Online_Marketing_Foundation Exercise Files
      • Business Strategy Worksheet Example.pdf (79.6 KB)
      • Business Strategy Worksheet.pdf (68.1 KB)
      • Customer Strategy Worksheet Example.pdf (92.7 KB)
      • Customer Strategy Worksheet.pdf (81.4 KB)
      • Marketing Strategy Worksheet Example.pdf (79.3 KB)
      • Marketing Strategy Worksheet.pdf (69.6 KB)

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