Lynda - Logo Design: Type Treatments

  • CategoryOther
  • TypeTutorials
  • LanguageEnglish
  • Total size713.1 MB
  • Uploaded BynotmrME
  • Downloads139
  • Last checkedJul. 03rd '21
  • Date uploadedJun. 30th '21
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Logo Design: Type Treatments
Course - Intermediate






Course details
While the letterforms used in a logo are obviously important for identifying the name of a company, slogan, or marketing campaign, they are also another opportunity to convey a visual representation of the company. In this course, Nigel French demonstrates fundamental techniques for working with type in your logos. Nigel takes a methodical, hands-on approach, showing how to create type treatments in Adobe Illustrator. He covers removing elements from letters; modifying letter shapes; how to work with lines, patterns, and dots; how to add dimension; and different ways of incorporating gradients. Each of the effects he demonstrates are stand-alone lessons, so you can jump in on any part of the course based on need. Type skills are an essential part of a designer’s vocabulary and these techniques are the building blocks of a successful typographic logo.


Type techniques for aspiring and professional logo designers
“- [Nigel] Hi, I'm Nigel French. Welcome to "Logo Design: Type Treatments." In this course, I'm going to demonstrate fundamental techniques for working with type in your logos. We'll be looking at adding or removing elements from letters, modifying letter shapes, how to work with lines, patterns, and dots, how to add dimension, and different ways of incorporating gradients. These many and varied techniques are our building blocks. By mastering these techniques, you'll be able to reassemble these building blocks in new and creative ways when designing logos of your own. Let's get started.

Files:

Logo Design Type Treatments Ex_Files_Logo_Design_Type_Treatments Exercise Files 07_Print and Natural Media Effects
  • photographic.ai (91.1 MB)
  • _MG_0847.jpg (12.8 MB)
  • chalk.ai (2.4 MB)
  • glitch.ai (741.4 KB)
  • handdrawn.ai (230.2 KB)
  • misregistered.ai (308.6 KB)
  • overprint.ai (319.1 KB)
  • scribble2.ai (378.9 KB)
  • Spatter Opacity Mask.ai (3.2 MB)
  • spatter.psd (1.1 MB)
  • texture and blend mode.ai (49.3 MB)
  • texture and clipping mask.ai (28.9 MB)
  • texture and image trace.ai (33.8 MB)
  • texture and opacity mask.ai (8.1 MB)
01_Gradients and Transparency
  • basics.ai (303.2 KB)
  • curl gradient dimension.ai (290.7 KB)
  • freeform gradient 1.ai (349.6 KB)
  • gradient transparent.ai (299.9 KB)
  • Mesh.ai (377.9 KB)
  • metallic gradient along stroke.ai (623.4 KB)
  • Multiply Blending.ai (357.8 KB)
  • rich color gradient.ai (315.6 KB)
  • stepped color complementary.ai (299.8 KB)
  • stepped color segmented letter.ai (301.8 KB)
  • stepped color with color guide.ai (293.8 KB)
  • textured gradient.ai (761.6 KB)
02_Lines Dots and Patterns
  • blend around a spine.ai (347.1 KB)
  • dot matrix.ai (307.2 KB)
  • halftone dots.ai (627.8 KB)
  • offset path.ai (297.0 KB)
  • Overlapping lines Art Brush.ai (245.6 KB)
  • Pattern.ai (309.9 KB)
  • symbol.ai (878.1 KB)
  • variable width.ai (292.7 KB)
03_Shadows and Outlines
  • extruded shadow.ai (325.9 KB)
  • hatched shadow.ai (344.6 KB)
  • multiple stroke.ai (351.2 KB)
  • Offset outlines.ai (295.9 KB)
  • shadow casting another.ai (752.7 KB)
  • shadow only.ai (1.1 MB)
  • shadow.ai (1.1 MB)
  • soft shadow.ai (726.7 KB)
04_Dimension
  • 3d extrude and bevel.ai (300.1 KB)
  • cube.ai (293.7 KB)
  • dimensional C.ai (292.4 KB)
  • interlocking.ai (324.3 KB)
  • overlap.ai (297.5 KB)
  • peeling.ai (728.3 KB)
  • perspective.ai (325.0 KB)
  • simple bevel.ai (306.6 KB)
  • stripey R.ai (332.8 KB)
  • type around a sphere.ai (353.2 KB)
  • wireframe.ai (295.1 KB)
05_Add Something
  • alternates.ai (295.9 KB)
  • colour balls.ai (298.9 KB)
  • counters.ai (301.1 KB)
  • deco.ai (290.3 KB)
  • half and half.ai (301.8 KB)
  • inline offset path.ai (817.3 KB)
  • inline with blend.ai (300.2 KB)
  • ligature.ai (327.8 KB)
  • repeat grid.ai (309.2 KB)
  • roughened.ai (583.4 KB)
  • rounded letter.ai (317.4 KB)
  • serif and sans.ai (324.1 KB)
  • Shear.ai (285.2 KB)
  • swash.ai (294.7 KB)
06_Take Something Away
  • counters ABD.ai (289.6 KB)
  • cut.ai (319.3 KB)
  • live paint color negative space.ai (337.0 KB)
  • minimal.ai (289.9 KB)
  • stencil.ai (293.7 KB)
  • stylised N.ai (290.9 KB)
08_Warped Text
  • envelope.ai (65.4 KB)
  • puzzle.ai (318.4 KB)
  • warped.ai (362.1 KB)
  • waving.ai (367.1 KB)
[1] Introduction
  • [1] Type techniques for aspiring and professional logo designers.mp4 (3.3 MB)
  • [2] Watch me first Who is this course for.mp4 (2.9 MB)
[2] 1. Gradients and Transparency
  • [1] Gradient basics.mp4 (2.6 MB)
  • [2] Rich color gradients.mp4 (4.4 MB)
  • [3] Metallic gradients.mp4 (4.6 MB)
  • [4] Gradient mesh.mp4 (3.8 MB)
  • [5] Gradients and opacity.mp4 (3.3 MB)
  • [6] Freeform gradients.mp4 (2.5 MB)
  • [7] Texture gradients.mp4 (3.6 MB)
  • [8] Gradient dimension.mp4 (6.0 MB)
  • [9] Blend modes.mp4 (5.2 MB)
  • [10] Stepped complementary colors.mp4 (6.9 MB)
  • [11] Segmented color.mp4 (5.0 MB)
  • [12] Tints and shades.mp4 (4.0 MB)
[3] 2. Lines, Dots, and Patterns
  • [1] Overlapping lines.mp4 (8.8 MB)
  • [2] Blended lines around a spine.mp4 (11.1 MB)
  • [3] Halftone dots.mp4 (7.9 MB)
  • [4] Dot matrix.mp4 (7.8 MB)
  • [5] Offset path.mp4 (4.2 MB)
  • [6] Pattern.mp4 (8.0 MB)
  • [7] Using symbols as patterns.mp4 (7.1 MB)
  • [8] Varying stroke weight.mp4 (10.3 MB)
[4] 3. Shadows and Outlines
  • [1] Shadow basics.mp4 (3.8 MB)
  • [2] Shadow only.mp4 (3.7 MB)
  • [3] Extruded shadow.mp4 (3.4 MB)
  • [4] Hatched shadow.mp4 (10.7 MB)
  • [5] Casting a different shadow.mp4 (2.7 MB)
  • [6] Ground shadow.mp4 (1.5 MB)
  • [7] Offset outlines.mp4 (3.4 MB)
  • [8] Adding multiple strokes to type.mp4 (3.8 MB)
[5] 4. Dimensional Type
  • [1] Extruded type.mp4 (8.4 MB)
  • [2] Bevelled type.mp4 (4.6 MB)
  • [3] Interlocking shapes.mp4 (4.0 MB)
  • [4] Type on a cube.mp4 (10.2 MB)
  • [5] Peeling type.mp4 (5.1 MB)
  • [6] Type in perspective.mp4 (8.2 MB)
  • [7] Type around a sphere.mp4 (5.2 MB)
  • [8] Wireframe type.mp4 (16.3 MB)
  • [9] Dimensional type using the Shape Builder.mp4 (7.0 MB)
  • [10] Mapping a symbol to type.mp4 (8.4 MB)
  • [11] Overlapping type.mp4 (4.0 MB)
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