Pluralsight | Google Analytics 4 Fundamentals [FCO]

  • CategoryOther
  • TypeTutorials
  • LanguageEnglish
  • Total size516.8 MB
  • Uploaded BySunRiseZone
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  • Last checkedDec. 18th '21
  • Date uploadedDec. 15th '21
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Created by : David LaFontaine
Language : English
Updated : Nov 16, 2021
Duration : 2h 17m
Course Source : https://www.pluralsight.com/courses/google-analytics-four-fundamentals

About

This course will teach you the fundamentals of Google Analytics 4 - the latest version of their famous analytics suite - and how to use its new features and power to take your site (or app) to the next level.

Description

Google Analytics has changed! GA4 requires a clean break from the past, and you’ll need to know what’s new. In this course, Google Analytics 4 Fundamentals, you’ll learn to take advantage of the new, powerful AI-driven capabilities that Google has unlocked. First, you’ll explore how to obtain and deploy your new GA4 tracking code. Next, you’ll discover the all
new user interface, including which data reports are still there and which are not. Finally, you’ll learn how to use the Analysis Hub and LifeCycle Reports. When you’re finished with this course, you’ll have the skills and knowledge of a web traffic analyst, needed to help run a website or app.

Level

• Beginner

About Author

David LaFontaine is an author, journalist, digital media consultant, and adjunct professor at the University of Southern California.

Files:

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01. Course Overview
  • 01. Course Overview.mp4 (4.6 MB)
02. Whats New in GA4 and Why
  • 02. Whats New in Google Analytics 4 GA4.mp4 (11.3 MB)
  • 03. What are Google Analytics Anyway.mp4 (9.8 MB)
  • 04. What Does Google Collect and How Does That Work.mp4 (12.3 MB)
  • 05. Why Is This Named Google Analytics 4 aka GA4.mp4 (36.8 MB)
  • 06. Why Did Google Have to Change a Winning Formula.mp4 (18.0 MB)
  • 07. What Are the Major Changes in GA4.mp4 (19.3 MB)
03. Installing and Configuring GA4
  • 08. Setting up GA4 - Dismissing Hysteria.mp4 (15.0 MB)
  • 09. Choosing the Right Version of Google Analytics.mp4 (6.9 MB)
  • 10. Signing up for a Google Analytics Account.mp4 (15.3 MB)
  • 11. Connecting GA4 to Your Existing Google Analytics Account.mp4 (14.9 MB)
  • 12. Manually Inserting the GA4 Code .mp4 (36.7 MB)
  • 13. Installing GA4 with Google Tag Manager.mp4 (22.3 MB)
  • 14. Best Practice Explanation-Why Analytics Needs to Be in the Header.mp4 (21.3 MB)
  • 15. Installing GA4 by Using a Plug-in.mp4 (44.7 MB)
04. Learning the New User Interface and Configuring GA4
  • 16. GA4 - Why Is There a New Analytics Interface.mp4 (11.1 MB)
  • 17. GA4 Basic Vocabulary-Words and Terms to Know.mp4 (24.0 MB)
  • 22. GA4 - Monetization and User Retention.mp4 (6.9 MB)
  • 23. GA4 User Reports - Demographics and Tech.mp4 (15.8 MB)
  • 24. GA4 Explore - Where You Can Build Your Own Reports.mp4 (15.0 MB)
  • 25. GA4 User Interface - Advertising and Configure.mp4 (10.5 MB)
  • 26. Basic Configurations When Starting out in GA4.mp4 (12.5 MB)
  • 27. Configuring Ecommerce Conversion Events and Building a Funnel.mp4 (23.8 MB)
  • Exercise Files.zip (108.1 MB)

Code:

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