Linkedin - Become a Social Media Advertising Specialist [AhLaN]

  • CategoryOther
  • TypeTutorials
  • LanguageEnglish
  • Total size2.5 GB
  • Uploaded Bythomaskhan
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  • Last checkedApr. 20th '22
  • Date uploadedApr. 18th '22
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Linkedin - Become a Social Media Advertising Specialist [AhLaN]



Course List


├── 01.Advertising Foundations
│   ├── 01-Introduction
│   ├── 02-The Basics of Advertising
│   ├── 03-Creating a Minimum Viable Plan
│   ├── 04-Working with Advertising Partners
│   └── 05-Advertising in Larger Corporations
├── 02.Writing Ad Copy
│   ├── 01-Introduction
│   ├── 02-Rules of Ad Copy Writing
│   ├── 03-Ad Copy Goals
│   ├── 04-Writing Ad Copy for Different Media
│   ├── 05-Understanding Your Audience
│   ├── 06-Personas and Tone
│   ├── 07-Dos and Donts
│   └── 08-Conclusion
├── 03.Advertising on YouTube
│   ├── 01-Introduction
│   ├── 02-The Basics of YouTube Advertising
│   ├── 03-Creating a YouTube Video Ad
│   ├── 04-Reviewing Google Ads Analytics
│   ├── 05-Additional Considerations for YouTube Advertising
│   └── 06-Conclusion
├── 04.Advertising on LinkedIn
│   ├── 01-Introduction
│   ├── 02-Set Yourself Up for Success
│   ├── 03-LinkedIns Advertising Capabilities
│   ├── 04-Preparing Your AMO
│   ├── 05-The Nitty-Gritty
│   ├── 06-Making It Effective
│   └── 07-Conclusion Get Launched
├── 05.Advertising on Instagram
│   ├── 01-Introduction
│   ├── 02-Instagram Advertising Basics
│   ├── 03-Create Content to Advertise on Instagram
│   ├── 04-Create Ads for Instagram
│   ├── 05-Review Instagram Advertising Analytics
│   └── 06-Conclusion
├── 06.Advertising on Twitter
│   ├── 01-Introduction
│   ├── 02-Get Started Advertising on Twitter
│   ├── 03-Prepare for Success
│   ├── 04-Foundations of Twitter Ads
│   ├── 05-Basic Targeting Methods
│   ├── 06-Advanced Targeting Methods
│   ├── 07-Bidding Configuration
│   ├── 08-Create a Campaign
│   ├── 09-Managing Creative
│   ├── 10-Reviewing Your Analytics
│   └── 11-Conclusion
├── 07.Advertising on Facebook
│   ├── 01-Introduction
│   ├── 02-Facebook Advertising Overview
│   ├── 03-How Facebook Ads Work
│   ├── 04-How to Create Facebook Ads
│   ├── 05-View Your Facebook Advertising Data
│   ├── 06-Implement Best Practices for Advertising on Facebook
│   └── 07-Conclusion
├── 08.Lead Generation: Multichannel PPC Strategy
│   ├── 01-Introduction
│   ├── 02-Laying the Foundation for Your Lead Gen PPC Strategy
│   ├── 03-Start Building Your Data Sources for Lead Generation
│   ├── 04-Channel Selection for Your Lead Generation PPC Strategy
│   ├── 05-Lead Generation Targeting Strategies and Considerations
│   ├── 06-Coordinating Cross-Channel Lead Generation Campaigns
│   ├── 07-Projecting Performance and Defining Budgets
│   └── 08-Conclusion
├── 09.Advanced Facebook Advertising
│   ├── 01-Introduction
│   ├── 02-Effective Campaign Management
│   ├── 03-Creative Testing and Tactics
│   ├── 04-Marketing Attribution and Optimization
│   ├── 05-Automating Campaigns at Scale
│   └── 06-Conclusion
└── 10.Programmatic Advertising Foundations
    ├── 01-Introduction
    ├── 02-Data Foundations for Programmatic Advertising
    ├── 03-The Programmatic Process
    ├── 04-Audience Data Segmentation
    ├── 05-Dealing with Ad Fraud
    └── 06-Conclusion

Files:

Linkedin - Become a Social Media Advertising Specialist [AhLaN] 01.Advertising Foundations 04-Working with Advertising Partners
  • 01-The landscape of marketing providers.mp4 (42.2 MB)
  • 02-Research and strategy partners.mp4 (30.7 MB)
  • 03-Design creative and content partners.mp4 (34.6 MB)
  • 04-Production and digital development partners.mp4 (25.7 MB)
  • 05-Analytics and optimization partners.mp4 (25.8 MB)
01-Introduction
  • 01-Advertising foundations.mp4 (22.5 MB)
02-The Basics of Advertising
  • 01-The ad cycle.mp4 (37.8 MB)
  • 02-Defining an audience.mp4 (27.4 MB)
  • 03-Setting objectives.mp4 (19.2 MB)
  • 04-Creating an advertising strategy.mp4 (17.5 MB)
  • 05-Crafting an advertising message.mp4 (36.1 MB)
  • 06-Producing an ad.mp4 (39.8 MB)
  • 07-Placing an ad.mp4 (38.0 MB)
  • 08-Writing a brief.mp4 (29.8 MB)
03-Creating a Minimum Viable Plan
  • 01-Being where the customers are.mp4 (39.4 MB)
  • 02-Basic digital presence.mp4 (34.5 MB)
  • 03-Basic advertising presence.mp4 (33.7 MB)
  • 04-Mapping competitors.mp4 (23.2 MB)
  • 05-Basics of public relations.mp4 (32.5 MB)
  • 06-Content strategy.mp4 (24.3 MB)
05-Advertising in Larger Corporations
  • 01-Working with an agency.mp4 (29.3 MB)
  • 02-Next steps.mp4 (19.5 MB)
  • README.txt (2.2 KB)
  • Become a Social Media Advertising Specialist.png (1.1 MB)
    • 02.Writing Ad Copy
    • Ex_Files_Writing_Ad_Copy_2020.zip (50.0 KB)
    • Glossary_Writing_Ad_Copy_2021.zip (22.0 KB)
      • 01-Introduction
      • 01-Shaping your message.mp4 (16.5 MB)
      02-Rules of Ad Copy Writing
      • 01-Writing for web readers.mp4 (17.3 MB)
      • 02-Keep content fresh.mp4 (13.2 MB)
      • 03-Language and tone.mp4 (16.3 MB)
      03-Ad Copy Goals
      • 01-Micro vs macro goals.mp4 (20.1 MB)
      • 02-Acquisition goals.mp4 (17.9 MB)
      • 03-Retention goals.mp4 (16.1 MB)
      04-Writing Ad Copy for Different Media
      • 01-Website ad copy.mp4 (7.4 MB)
      • 02-Email ad copy.mp4 (7.0 MB)
      • 03-Direct mail ad copy.mp4 (6.4 MB)
      • 04-Social media ad copy.mp4 (9.4 MB)
      05-Understanding Your Audience
      • 01-How psychology affects ad copy.mp4 (10.5 MB)
      • 02-Psychological triggers Priming.mp4 (10.1 MB)
      • 03-Psychological triggers Social proof.mp4 (7.1 MB)
      • 04-Psychological triggers Price.mp4 (8.2 MB)
      • 05-Loss aversion and the endowment effect.mp4 (4.5 MB)
      06-Personas and Tone
      • 01-Customer personas.mp4 (19.1 MB)
      • 02-Why tone matters.mp4 (6.6 MB)
      07-Dos and Donts
      • 01-Eliminate the passive voice.mp4 (4.9 MB)
      • 02-Write effective headlines.mp4 (7.3 MB)
      • 03-Master the call to action CTA.mp4 (4.7 MB)
      08-Conclusion
      • 01-Ad copywriting resources.mp4 (10.0 MB)
      03.Advertising on YouTube 01-Introduction
      • 01-Grab attention on YouTube.mp4 (6.3 MB)
      02-The Basics of YouTube Advertising
      • 01-Discover the YouTube advertisement process.mp4 (8.5 MB)
      • 02-Access Google Ads.mp4 (9.5 MB)
      • 03-Tips for creating engaging YouTube video ads.mp4 (6.8 MB)
      • 04-Uploading your ad to YouTube.mp4 (5.0 MB)
      03-Creating a YouTube Video Ad
      • 01-Create a new YouTube ad campaign.mp4 (17.8 MB)
      • 02-Create a new ad group for YouTube.mp4 (23.8 MB)
      • 03-Create a new ad for YouTube.mp4 (12.9 MB)
      • 04-Add payment info for YouTube ads.mp4 (3.4 MB)
      • 05-Manage currently running ads on YouTube.mp4 (10.8 MB)
      04-Reviewing Google Ads Analytics
      • 01-Touring the overview page in Google Ads Analytics.mp4 (11.8 MB)
      • 02-Create custom reports for Youtube ads.mp4 (15.0 MB)
      • 03-Adjust YouTube ads based on analytics.mp4 (5.5 MB)
      05-Additional Considerations for YouTube Advertising
      • 01-Linking a YouTube account.mp4 (5.6 MB)
      • 02-Conversion tracking in Google Ads.mp4 (17.0 MB)
      06-Conclusion
      • 01-Continue learning about advertising on YouTube.mp4 (227.3 KB)
      04.Advertising on LinkedIn
      • Ex_Files_Advertising_on_LinkedIn.zip (14.5 KB)
        • 01-Introduction
        • 01-The value of LinkedIn ads.mp4 (12.7 MB)
        • 02-Make Linkedin ads work for you.mp4 (7.0 MB)
        • 03-Where LinkedIn ads fits in the digital marketing ecosystem.mp4 (13.1 MB)
        • 04-Who should and shouldnt advertise on LinkedIn.mp4 (12.4 MB)
        02-Set Yourself Up for Success
        • 01-Time to get started.mp4 (10.5 MB)
        • 02-Page access.mp4 (7.2 MB)
        • 03-Ads access.mp4 (9.8 MB)
        • 04-Install your Insight Tag.mp4 (19.3 MB)
        03-LinkedIns Advertising Capabilities
        • 01-Idenfity advertising capabilities.mp4 (5.8 MB)
        • 02-Understand the advantages of ad units.mp4 (11.5 MB)
        • 03-Use Sponsored Content.mp4 (4.6 MB)
        • 04-Use text ads.mp4 (4.7 MB)
        • 05-Use dynamic ads.mp4 (4.8 MB)
        • 06-Use Sponsored Messaging.mp4 (7.0 MB)
        • 07-Video ads.mp4 (5.2 MB)
        • 08-Carousel ads.mp4 (5.3 MB)
        • 09-Lead generation forms.mp4 (7.1 MB)
        • 10-Event ads.mp4 (5.0 MB)
        04-Preparing Your AMO
        • 01-The three pillars of a social ads bring your AMO.mp4 (5.5 MB)
        • 02-Audience targeting.mp4 (19.1 MB)
        • 03-Create your message.mp4 (24.0 MB)
        • 04-Develop a persuasive offer.mp4 (15.1 MB)

        Code:

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