Linkedin - Become a Digital Advertising Specialist [AhLaN]

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  • TypeTutorials
  • LanguageEnglish
  • Total size4 GB
  • Uploaded Bythomaskhan
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  • Last checkedApr. 28th '22
  • Date uploadedApr. 25th '22
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Linkedin - Become a Digital Advertising Specialist [AhLaN]



Course List



├── 01.Google Ads Essential Training
│   ├── 01-Introduction
│   ├── 02-Pay-Per-Click Advertising
│   ├── 03-Before Getting Started
│   ├── 04-Getting Started with Ads
│   ├── 05-Researching Your Keywords
│   ├── 06-Targeting with Keywords
│   ├── 07-Creating Your First Google Ads Campaign
│   ├── 08-Creating Your First Advertisement
│   ├── 09-Advanced Advertising Tracking
│   ├── 10-Monitoring Your Advertisements
│   ├── 11-Key Optimization Strategies
│   └── 12-Conclusion
├── 02.Building an Integrated Online Marketing Plan
│   ├── 01-Introduction
│   ├── 02-Find Your Business Strategy
│   ├── 03-Define Your Target Customers
│   ├── 04-Research Find What Your Customers Want
│   ├── 05-Clearly Identify Business Goals and Build Processes
│   ├── 06-Develop a Long-Term Marketing Plan
│   ├── 07-Turn Cookies into Customers
│   ├── 08-Measure and Modify Your Plan
│   └── 09-Conclusion
├── 03.Learning Google Tag Manager
│   ├── 01-Introduction
│   ├── 02-Work with Accounts and Containers
│   ├── 03-Using Built-in Tags
│   ├── 04-Work with Variables
│   ├── 05-Create Triggers
│   ├── 06-Control Versioning
│   ├── 07-Debug Your Tags
│   ├── 08-Use Custom HTML Tags
│   └── 09-Conclusion
├── 04.Digital Marketing Foundations
│   ├── 01-Introduction
│   ├── 02-The Digital Marketing Framework
│   ├── 03-Digital Marketing First Steps
│   ├── 04-Digital Marketing Key Concepts
│   ├── 05-Digital Marketing Hub and Spokes
│   ├── 06-Digital Marketing with Your Website
│   ├── 07-Digital Marketing with SEO
│   ├── 08-Digital Marketing with Paid Channels
│   ├── 09-Digital Marketing with Social Media
│   ├── 10-Digital Marketing with Email
│   ├── 11-Digital Marketing with Video
│   ├── 12-11 Analytics Skills
│   ├── 13-Additional Marketing Channels
│   ├── 14-Trends to Watch
│   └── 15-Conclusion
├── 05.SEO Foundations
│   ├── 01-Introduction
│   ├── 02-Overview of SEO
│   ├── 03-Keywords The Foundation of SEO
│   ├── 04-Content Optimization How Search Engines and People View Web Pages
│   ├── 05-Content Optimization Technical SEO
│   ├── 06-Long-Term Content Planning
│   ├── 07-Link-Building Strategies
│   ├── 08-Measuring SEO Effectiveness
│   ├── 09-Ecommerce Local and Mobile SEO Considerations
│   └── 10-Conclusion
├── 06.Content Marketing Foundations
│   ├── 01-Introduction
│   ├── 02-Creating a Content Strategy
│   ├── 03-Choosing the Right Topics
│   ├── 04-Producing Content
│   ├── 05-Optimizing Content
│   ├── 06-Distributing Content
│   ├── 07-Integrating Content
│   ├── 08-Measuring Content
│   ├── 09-Innovating with Content
│   └── 10-Conclusion
├── 07.Marketing Attribution and Mix Modeling
│   ├── 01-Introduction
│   ├── 02-Multi-touch Attribution Models
│   ├── 03-Marketing Mix Modeling
│   ├── 04-Incrementality and AB Testing
│   └── 05-Conclusion
└── 08.Learning to Write Marketing Copy
├── 01-Introduction
├── 02-Overview of Marketing Copywriting
├── 03-Writing Copy
├── 04-Writing for Various Media
└── 05-Conclusion

Files:

Linkedin - Become a Digital Advertising Specialist [AhLaN] 07.Marketing Attribution and Mix Modeling 03-Marketing Mix Modeling
  • 07-Forecasting future scenarios for planning.mp4 (46.1 MB)
  • 01-Before and after an event Trend analysis.mp4 (12.7 MB)
  • 02-Linear regression with a single variable.mp4 (16.0 MB)
  • 03-Variables with positive and negative correlations.mp4 (19.5 MB)
  • 04-Multivariable regression Building your marketing mix model.mp4 (40.2 MB)
  • 05-Feature transformation with diminishing returns and adstocks.mp4 (33.5 MB)
  • 06-Statistical tests to validate your models accuracy.mp4 (44.3 MB)
  • Ex_Files_Marketing_Attribution_Mix_Modeling.zip (220.4 KB)
    • 01-Introduction
    • 01-Measuring marketing performance.mp4 (10.6 MB)
    02-Multi-touch Attribution Models
    • 01-Last-click attribution The default model.mp4 (4.3 MB)
    • 02-Time decay and conversion lags.mp4 (6.7 MB)
    • 03-Linear attribution Treating all touches equally.mp4 (5.1 MB)
    • 04-First-click models From awareness to acquisition.mp4 (6.4 MB)
    • 05-Position-based models and assigning credit.mp4 (5.1 MB)
    • 06-Data-driven attribution and machine learning.mp4 (5.5 MB)
    • 07-Click windows and view-through conversions.mp4 (8.1 MB)
    04-Incrementality and AB Testing
    • 01-AB testing for statistical significance.mp4 (7.4 MB)
    • 02-Bandit testing Optimizing for results over accuracy.mp4 (10.2 MB)
    • 03-Geo and lift testing to prove incrementality.mp4 (6.1 MB)
    • 04-How did you hear about us Surveys and panel studies.mp4 (4.9 MB)
    • 05-Working with multiple attribution methods.mp4 (7.2 MB)
    05-Conclusion
    • 01-Continuing to improve your model accuracy.mp4 (6.3 MB)
    • README.txt (2.2 KB)
      • 01.Google Ads Essential Training 01-Introduction
      • 01-The power of Google Ads.mp4 (26.4 MB)
      02-Pay-Per-Click Advertising
      • 01-An overview of Google Ads.mp4 (8.7 MB)
      • 02-Understanding consumer intent.mp4 (5.0 MB)
      • 03-Where Google Ads appear.mp4 (3.7 MB)
      • 04-How Google Ads appear.mp4 (4.6 MB)
      • 05-Benefits of using Google Ads.mp4 (4.9 MB)
      • 06-Understanding the Google Ads structure.mp4 (6.6 MB)
      • 07-How the Google Ads auction works.mp4 (10.6 MB)
      03-Before Getting Started
      • 01-Define your goals.mp4 (4.6 MB)
      • 02-Define your customers.mp4 (5.5 MB)
      • 03-Set realistic expectations.mp4 (6.3 MB)
      • 04-Craft the buyer journey.mp4 (5.9 MB)
      04-Getting Started with Ads
      • 01-Signing up for Google Ads.mp4 (3.7 MB)
      • 02-Exploring the dashboard.mp4 (13.1 MB)
      • 03-Exploring campaigns.mp4 (9.0 MB)
      • 04-Exploring ad groups.mp4 (3.4 MB)
      • 05-Exploring ads keywords and insights.mp4 (7.0 MB)
      05-Researching Your Keywords
      • 01-How keywords work.mp4 (5.4 MB)
      • 02-Brainstorming keyword ideas.mp4 (4.6 MB)
      • 03-Tools to help with keyword ideas.mp4 (10.7 MB)
      • 04-Use Google Keyword Planner for ideas.mp4 (10.6 MB)
      • 05-Evaluate keyword search volume.mp4 (9.7 MB)
      06-Targeting with Keywords
      • 01-Options for targeting with keywords.mp4 (3.1 MB)
      • 02-Broad match targeting.mp4 (3.0 MB)
      • 03-Phrase match targeting.mp4 (3.6 MB)
      • 04-Exact match targeting.mp4 (3.8 MB)
      • 05-Negative match targeting.mp4 (2.9 MB)
      07-Creating Your First Google Ads Campaign
      • 01-Choose a campaign goal in Google Ads.mp4 (10.5 MB)
      • 02-Calculate customer lifetime value.mp4 (6.0 MB)
      • 03-Decide on your budget in Google Ads.mp4 (5.3 MB)
      • 04-Set your bids in Google Ads.mp4 (12.1 MB)
      • 05-Set network settings in Google Ads.mp4 (3.1 MB)
      • 06-Select your audience in Google Ads.mp4 (13.8 MB)
      08-Creating Your First Advertisement
      • 01-Writing a great ad.mp4 (9.1 MB)
      • 02-Create an ad group and add keywords.mp4 (11.5 MB)
      • 03-Create responsive search ads.mp4 (12.8 MB)
      • 04-Add ad extensions in Google Ads.mp4 (10.0 MB)
      • 05-Finalize your Google Ads campaign.mp4 (2.7 MB)
      • 06-Adjust campaign settings in Google Ads.mp4 (3.9 MB)
      09-Advanced Advertising Tracking
      • 01-Connecting Google Analytics.mp4 (8.7 MB)
      • 02-What is conversion tracking.mp4 (4.8 MB)
      • 03-Setting up conversion tracking.mp4 (18.9 MB)
      • 04-Reviewing conversion data.mp4 (7.0 MB)
      10-Monitoring Your Advertisements
      • 01-Reports available in Google Ads.mp4 (9.6 MB)
      • 02-Campaign reports in Google Ads.mp4 (8.1 MB)
      • 03-Search term reports in Google Ads.mp4 (8.0 MB)
      11-Key Optimization Strategies
      • 01-Key optimization tips.mp4 (8.4 MB)
      • 02-Setting up campaign experiments.mp4 (9.3 MB)
      • 03-Reviewing bid adjustments.mp4 (10.1 MB)
      • 04-Reviewing speed score.mp4 (5.5 MB)
      12-Conclusion
      • 01-Continue working with Google Ads.mp4 (18.4 MB)
      02.Building an Integrated Online Marketing Plan
      • Ex_Files_Building_Integrated_Online_Marketing.zip (606.7 KB)
        • 01-Introduction
        • 01-Welcome.mp4 (40.0 MB)
        • 02-The strategy problem.mp4 (10.7 MB)
        02-Find Your Business Strategy
        • 01-Knowing who you are.mp4 (13.3 MB)
        • 02-Defining your narrative statement.mp4 (25.0 MB)
        • 03-Identifying emotional needs.mp4 (8.8 MB)
        • 04-Create your value statement.mp4 (26.9 MB)
        03-Define Your Target Customers
        • 01-Identifying customer groups.mp4 (10.1 MB)
        • 02-Creating a customer persona.mp4 (11.4 MB)
        • 03-Measuring customer lifetime value.mp4 (6.8 MB)
        • 04-Quantifying customer loyalty.mp4 (10.9 MB)

        Code:

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