Starting an Online Business For Dummies, 7th edition [PDF]

Starting an Online Business For Dummies, 7th edition [PDF]

2013 | 456 Pages | ISBN: 1118607783 | PDF | 52 MB




Mind your business with this updated edition of the bestselling online business how-to guide

Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world.

• Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond
• Highlights business issues that are of particular concern to online entrepreneurs
• Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools
• Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe

There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

From the Back Cover :

Learn to:

• Improve your website's visibility to attract repeat customers
• Research your target audience and enhance customer service
• Track your site's performance with updated marketing and analytics tools
• Conduct business securely on mobile devices

Get down to business! Here's what it takes to succeed in the world of e-commerce

Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality.

• The right mindset — learn how to think like a business person and plan for success
• Tools of the trade — find out what software and hardware you need as well as how to choose a web host and domain name
• Think mobile — expand your reach and engage your customers on the go with a mobile-friendly website
• Spread the word — market your business with e-newsletters, discussion groups, mailing lists, and contests
• Socialize — boost business visibility with Facebook®, Pinterest®, Twitter®, and other social networking sites
• Optimize — improve both your catalog listings and your website so your business ranks highly with search engines
• Beyond eBay — open new opportunities with online storefronts and specialty marketplaces
• Legal stuff — protect your business identity, know and follow local regulations, and choose the right accounting method

Open the book and find:

• Ten essential steps for starting your business
• Ways to make your website more customer-friendly
• How to build loyalty with great customer service
• Payment options to consider
• Case studies that showcase business success
• Cost-effective marketing strategies
• Efficient ways to manage multiple storefronts
• Services for mobile merchants

About the Author :

Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.